Ch. 1
Business Intelligence Is a Profession
Why dashboards are only the visible output, not the job itself.
Free pre-launch sample
Learn the BI lessons most tool courses leave out
Download the free sample of Becoming a Business Intelligence Analyst and learn the professional judgement behind real BI work.
Go beyond SQL, dashboards and software features. Understand how experienced BI professionals think, question and communicate. Learn the professional side of BI that is usually picked up slowly through real projects.
Includes the opening chapter, Part 1, chapters 1-5, and the final sample page.
“The tools got me into the room. Everything else determined whether I deserved to stay there.”
From Becoming a Business Intelligence AnalystThis is the part of BI that usually gets learned the hard way
Most BI training focuses on the visible skills: SQL, Power BI, Tableau, Excel, dashboards, models and charts. Those skills matter. But they are not the whole job.
Real BI work happens inside messy business situations. Stakeholders do not always know exactly what they need. Metrics are not always clearly defined. Data is not always ready. Dashboards are not always trusted. The first request is not always the real problem.
This book is about the professional layer behind the tools: the judgement, communication, questions, design choices and habits that help BI work become useful, trusted and usable.
Inside the sample
Read the complete first part of the book
The free sample gives you Part 1: Seeing Business Intelligence Differently. It is a useful short read on its own, and a clear introduction to the ideas behind the full book.
You will read the opening chapter, the full first section, chapters 1-5, and the final sample page.
Ch. 2
Think Like a Consultant
How to look past the requested deliverable and understand the real business problem.
Ch. 3
Listen Beyond the Request
Why “we need a dashboard” is often only the first version of the problem.
Ch. 4
Build Trust Before Insight
Why insight is fragile when people do not believe the numbers behind it.
Ch. 5
Ask Better Questions
How better questions help you design work people can actually use.
Download the free sample before the full book launches
Read the opening chapter and the complete first part of Becoming a Business Intelligence Analyst. Learn what most tool courses leave out, and get notified when the full book is available.
